Using brevity on your site is useful. One reason is because it tends to improve the customer experience, as I’ll briefly explain at the end of this post.
But how will you pack in keywords so you can rank if your content is brief? The solution is to invite people to click for more content rather than opening with a ton of content.
So if you have a blog (a great source for putting in keywords), make sure it’s easily visible on your home page. Then, if a visitor is interested, they’ll visit it. Once they do so, be sure to have enough interesting headlines that entice them to read more.
In this way, you can have both plenty of keywords and enough brevity.
Using brevity when visitors first come to your site is like starting two different conversations with two different people.
- Person 1 begins by telling you their life story, without having been prompted by you
- Person 2 gives you a little bit of personal information (like their name) and waits for you to ask to hear more.
Which conversation sounds more pleasant? Do you know if your site comes across more as Person 1 or Person 2?
If you’re going for Person 2, you probably shouldn’t kick off your site with a ton of history about your company. Rather, tell visitors enough on your home page to interest them. Then wait for them to click for more information.
Bottom line: Brevity helps make a positive first impression when someone visits your site. By being brief, you’re welcoming visitors to learn more (or not learn more).
So, in the spirit of brevity, I made two posts instead of one on this subject.