3 tips for deciding where to build your brand

Would you interrupt a stranger while they’re eating at a restaurant just to tell them about your small business? “Excuse me, I know you’re having dinner with your spouse, but let me tell you about the products I offer…” That would likely be a short and unpleasant conversation. You may, however, attempt to have aContinue reading “3 tips for deciding where to build your brand”

Do this if you wouldn’t network from your home office

If not for any COVID-19 lockdowns or concerns you may have, would you network with current and potential clients exclusively from your home office? Allow me to explain why I ask. Recently, I began putting small business clients on a listing management tool called Yext. Essentially, this tool displays businesses on well-known listing sites likeContinue reading “Do this if you wouldn’t network from your home office”

5 traits good friends & good salespeople share

As a small business owner, you may not consider yourself a salesperson, even though sales are a large part of the entrepreneurial game. You may even feel a tension between creating your product or service and selling it. So, how do you know if you’re capable of selling the product you create? To answer that,Continue reading “5 traits good friends & good salespeople share”

The American camel idea: 3 lessons for small business owners

What do American camel riders from the 19th century have to do with small business owners? Before answering that unusual question, allow me to tell you a brief story. In his fascinating e-book, American Hippopotamus, Jon Mooallem tells the story of American camel riders during the 1850s. The US Secretary of War at the time,Continue reading “The American camel idea: 3 lessons for small business owners”

4 social media marketing tips for private schools

If you’re a pre-college private school educator, you likely know the challenge of getting and retaining students. I’ve learned a few things since I began helping private school educators with their social media marketing. It’s my pleasure to share them with you here. 1. Create content for parents Sure, you could use words like “cool”Continue reading “4 social media marketing tips for private schools”

How cancer made me a better marketer (micro-weirding)

Having late-stage cancer taught me a lot of things that I now apply to my small business. One of which was how to think outside of the box. In marketing, this kind of thinking can manifest itself as micro-weirding. Micro-weirding is the practice of doing small things to set your brand apart. It’s like whenContinue reading “How cancer made me a better marketer (micro-weirding)”

How cancer made me a better marketer (valuing time)

Time is precious. It is the most valuable thing people will ever give your small business, because it can’t be returned. So, as marketers or small business owners, when we waste our customers’ and potential customers’ time, we are robbing them of a commodity worth more than money.  I learned the value of time whenContinue reading “How cancer made me a better marketer (valuing time)”

5 ways to get people to care about your brand

“People don’t care about my brand yet.” Perhaps, like me, you’ve said this before about your small business. The key word here is “yet.” Because it takes time to get people to care. And it takes a lot of consistent work. In this post, I’ll discuss some actionable steps you can begin implementing today toContinue reading “5 ways to get people to care about your brand”

Permission marketing and the value of time

Do you know the difference between shotgun marketing and permission marketing? In this post, I’ll discuss both concepts. To start, it’s worth noting that some marketers do not seem to be aware of (or care about) wasting people’s time. They are too focused on making the sale or getting the clicks than providing anything ofContinue reading “Permission marketing and the value of time”