4 tips for connecting with strangers on LinkedIn (part 2)

Networking on LinkedIn can be a bit confusing to navigate. But for many small business owners, it’s beneficial to use as a networking tool. Here are four more tips to consider when connecting with strangers on LinkedIn. 1. Give them a reason to connect with you In your invitation, I recommend saying more than somethingContinue reading “4 tips for connecting with strangers on LinkedIn (part 2)”

4 tips for connecting with strangers on LinkedIn (part 1)

Cold outreach is a part of life for most business owners. A prominent way this is currently done is through LinkedIn connection requests. But if you’re not sure how to go about it, you may feel uneasy connecting with others on LinkedIn. With that in mind, here are a few tips for small business ownersContinue reading “4 tips for connecting with strangers on LinkedIn (part 1)”

5 traits good friends & good salespeople share

As a small business owner, you may not consider yourself a salesperson, even though sales are a large part of the entrepreneurial game. You may even feel a tension between creating your product or service and selling it. So, how do you know if you’re capable of selling the product you create? To answer that,Continue reading “5 traits good friends & good salespeople share”

How content marketing fits into the sales funnel

Why should any salesperson care about content marketing? To be clear, content marketing is anything you put out to the public that promotes your products, services, and/or brand. A blog is one of the primary tools that content marketers use. What you may not realize is that content marketing plays a distinct role in theContinue reading “How content marketing fits into the sales funnel”