4 tips for connecting with strangers on LinkedIn (part 2)

Networking on LinkedIn can be a bit confusing to navigate. But for many small business owners, it’s beneficial to use as a networking tool. Here are four more tips to consider when connecting with strangers on LinkedIn. 1. Give them a reason to connect with you In your invitation, I recommend saying more than somethingContinue reading “4 tips for connecting with strangers on LinkedIn (part 2)”

4 tips for connecting with strangers on LinkedIn (part 1)

Cold outreach is a part of life for most business owners. A prominent way this is currently done is through LinkedIn connection requests. But if you’re not sure how to go about it, you may feel uneasy connecting with others on LinkedIn. With that in mind, here are a few tips for small business ownersContinue reading “4 tips for connecting with strangers on LinkedIn (part 1)”

3 tips for deciding where to build your brand

Would you interrupt a stranger while they’re eating at a restaurant just to tell them about your small business? “Excuse me, I know you’re having dinner with your spouse, but let me tell you about the products I offer…” That would likely be a short and unpleasant conversation. You may, however, attempt to have aContinue reading “3 tips for deciding where to build your brand”

3 benefits of imperfect social media posts

You may have heard the phrase, “quality trumps quantity.” And while that’s true, you shouldn’t confuse quality with perfection. In fact, a post’s imperfection can add to its quality. Let’s look at three ways imperfection can help your small business’s social media posts. 1. Imperfection can give you the freedom to post more often FocusingContinue reading “3 benefits of imperfect social media posts”

4 social media marketing tips for private schools

If you’re a pre-college private school educator, you likely know the challenge of getting and retaining students. I’ve learned a few things since I began helping private school educators with their social media marketing. It’s my pleasure to share them with you here. 1. Create content for parents Sure, you could use words like “cool”Continue reading “4 social media marketing tips for private schools”

How cancer made me a better marketer (valuing time)

Time is precious. It is the most valuable thing people will ever give your small business, because it can’t be returned. So, as marketers or small business owners, when we waste our customers’ and potential customers’ time, we are robbing them of a commodity worth more than money.  I learned the value of time whenContinue reading “How cancer made me a better marketer (valuing time)”

How do I create value-driven social media content?

Value-driven content is paramount for any content marketing strategy. Marketing campaigns live and die on the value they bring, which is why valuable content is so important. When it comes to digital marketing, there are a variety of ways to distribute this content. One way is through your company’s social media platform. While there areContinue reading “How do I create value-driven social media content?”

Are social media metrics more important than content?

Marketers often look at social media metrics to determine how well a post and/or page is doing. These metrics include followers, views, likes, and shares, among others.  But should they be the primary focus of your social media marketing? I don’t think so. Let me explain. Content is still king I believe your social mediaContinue reading “Are social media metrics more important than content?”