Put on your lazy-thinking cap: The why and how behind it

You’ve likely heard the phrase, “put your thinking cap on.” But to create a website that clearly explains what your small business does and for whom, you should put on your lazy-thinking cap. In other words, you must get into a lazy frame of mind. Let’s look at a three reasons why you should doContinue reading “Put on your lazy-thinking cap: The why and how behind it”

Do this if you wouldn’t network from your home office

If not for any COVID-19 lockdowns or concerns you may have, would you network with current and potential clients exclusively from your home office? Allow me to explain why I ask. Recently, I began putting small business clients on a listing management tool called Yext. Essentially, this tool displays businesses on well-known listing sites likeContinue reading “Do this if you wouldn’t network from your home office”

4 lessons for small business owners, courtesy of my failed novel

If you’re a small business owner, failure is going to be part of life. And that’s not a bad thing. The upside to failure is that it can contain valuable lessons. Such was the case when, during grad school, I released a novel, only to have it be a critical and commercial failure.  I’m notContinue reading “4 lessons for small business owners, courtesy of my failed novel”

4 social media marketing tips for private schools

If you’re a pre-college private school educator, you likely know the challenge of getting and retaining students. I’ve learned a few things since I began helping private school educators with their social media marketing. It’s my pleasure to share them with you here. 1. Create content for parents Sure, you could use words like “cool”Continue reading “4 social media marketing tips for private schools”

What Santa Can Teach Small Business Owners (Part 1)

Santa Claus is great at running an effective business. After conducting extensive research on the inner workings of his North Pole operations, I found several lessons small business owners can learn from the jolly man. Full disclosure: I’m not sure if Santa is a small business owner or not. Estimates of the number of elvesContinue reading “What Santa Can Teach Small Business Owners (Part 1)”

5 reasons why marketers should read novels

As a small business owner, are you wasting your time by reading novels? I would argue you’re not. While many leaders espouse the benefits of reading nonfiction books (of which there are many), many do not give novels credit where credit is due. Novels can really be helpful for anyone who does marketing, which includesContinue reading “5 reasons why marketers should read novels”